Define Phase
DURING THIS WEEK
As you transition out of the Empathy Phase, how do you capture what you’ve learned, synthesize it, and begin to identify “users” and “needs”?
To find solutions to the challenge question, “How can we make unbiased information and education about advanced recycling more accessible to all communities?” you will need to clearly define who is lacking access and what is preventing their access to information and education about advanced recycling.
From Downloading to Defining
Download Your Learnings
During the Empathy Phase, you gathered tons of information. Now you need to capture it in one place and share it.
Ecosystem Mapping
Be precise about who you want to who want to design your solution for—who is furthest from access or most impacted by this problem?
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Tailoring content to specific audiences is a key part of our communication strategy. Our audiences are segmented into ten distinct categories, including consumers, investors, dairy farmers, employees, potential employees, B2B partners, local government officials, federal officials & policy makers, third parties/NGOs, as well as plastics partners.
For instance, when addressing a specific group, we focus on providing a comprehensive understanding of their needs and interests. This involves describing the group, articulating the value proposition, and delivering a key message that resonates with their specific concerns. Supporting this message with concrete proof points is vital, ensuring that the content is both relatable and compelling for this audience. This personalized approach helps us connect effectively with each distinct group and communicate in a way that matters most to them.
We also believe that all users benefit from educational and informational insights on ways to create a world without waste. As the entire globe works to be carbon-neutral by 2050 (among other things), we believe there is inherent value in encouraging everyone to prioritize sustainability and eco-conscious habits