Ideate Phase
DURING THIS WEEK
Embrace ambiguity. Start with diverging ideas and go for quantity. Viability should still guide your ideas—your solutions still need to attempt to solve the challenge.
At Brightmark, one of our core values is “Collaborate and Innovate,” highlighting the interdependence of these elements. We believe that these facets are inseparable, underscoring the importance of working together, internally and externally.
Ideation can start with a Brainstorm!
How do you brainstorm?
Having troubling thinking outside the box?
Mash-up
What quality are you trying to add to your solution? Are you trying to increase access by making information more appealing, clear, fun, etc.? Once you identify the quality, what are real-world examples of businesses, brands, and services that embody that quality?